FIVE • BUENA VISTA SOCIAL CLUB
The Buena Vista Social Club, a Cuban band uniting some
of the worlds most renound musical forces. Goals included
encapsulating the essence of the bands most famous song,
as well as designing a new logo which would define their
brand identity and create interest and awareness to the band
and their upcoming concert. Reinventing the clients’ image
was key, as their current image has not been changed since
their album release in 1997.
OBJECTIVES
To create a poster advertising an upcoming concert forThe Buena Vista Social Club, a Cuban band uniting some
of the worlds most renound musical forces. Goals included
encapsulating the essence of the bands most famous song,
as well as designing a new logo which would define their
brand identity and create interest and awareness to the band
and their upcoming concert. Reinventing the clients’ image
was key, as their current image has not been changed since
their album release in 1997.